Who Are We?

The Directive is a media production company fuelled by a love for adventure, specialising in producing incredible content in the sectors of Sport, Music and Culture.

Driven by our passion for alternative lifestyle, we look to continually shed light on amazing personalities, innovative projects and inspiring stories.

What We Do.

Sport.

Our roots lie in action sports so this is where we began, but in no time at all we’d stepped into producing content in mainstream sport including athletics, football and tennis. As such, we relish the opportunity to work on a whole host of sports productions every year.

Music.

We’re firm believers of working to your passions – and music is something that we hold very close to our hearts. From music videos to artist features, we’ve worked with record labels and bands alike to produce fresh content in this sector.

Culture.

We have a desire to tell stories. These can be inspired by an amazing person, place, topic or project that we come across in day to day life, or productions that have been planned and structured by brands or networks. Regardless, we love sharing new, interesting and innovative stories from around the world.


“We had the pleasure of working with The Directive for the first time in 2019 when we approached them with an ambitious concept that we hoped to co-produce with them. Enabling us access to the celebrity talent for this production, we were extremely impressed with The Directive’s standard of work. With regular, professional communication throughout, we felt totally confident in their abilities and we were ecstatic with the content that was delivered to us. We look forward to working with them much more on future productions.”

MARK SAMMON – SHINE TV


“Working with The Directive on SLS London 2019 was a seamless experience. Having worked with James before, we were aware of his skateboarding expertise (second to none!) but this time around we handed over the content keys to The Directive team who did an impeccable job of providing 360 event coverage for our social media community. Not only was the content well informed and detailed, the quality was fantastic and of a very high production value, with social media optimisation as the primary consideration”

MARY MICHAELS – G-SHOCK


“We worked with James of The Directive on a recent campaign we produced for Swatch. We initially brought him in as talent as we had some very tricky skateboarding stunts to coordinate. He very quickly became integral in our production and shot design, being able to offer us key technical knowledge that allowed us to create the final stunts safely and with maximum impact. Not only is he incredibly knowledgable and talented at what he does, he’s also a bloody nice guy. We look forward to working with him again.”

VICTORIA TAYLOR – BEAST AGENCY

Who We’ve Worked For.

Check out just a few of our clients at the links below.

Get in Touch.

Got an idea or project that you’d like to discuss? We’d love to hear from you.